Over the years, marketing has evolved dramatically. We are often led to believe that marketing is all about purchasing marketing tools and then figuring out how to use them. Or it's seen as a "black art" where you cross your fingers, hope for the best, and let marketing experts figure it out...
The 5 Marketing Trends for 2021:
1. Social Media
Social media will become a significant player in Customer Referral Programs - as social media continues to grow, it becomes an easy way for people to share their experience with your company or product with others, which can be leveraged into customer referral programs that reward customers who have made successful referrals.
The vast power of social media has been known for years, but as you can see from the five trends that will take over in 2021, it's only going to get more powerful. It may seem a little daunting at first to put time and energy into maintaining an active social media presence, but thankfully there are plenty of people out there who have already done the hard work for you!
2. Celebrity Influencers
Celebrity influencers marketing strategy will catch on - marketing based on celebrities can be very effective. People are more likely to listen to and try something if they believe their favourite celebrity endorses it, whether because they've been persuaded by marketing or not. Being able to recruit the support of a celebrity may mean your marketing efforts really stand out from the crowd.
How to approach a celebrity influencer
- The best way to approach a celebrity for your marketing purposes is with consideration. Celebrities are generally busy people, so it's essential that they can see how you'll be able to provide value and help them achieve their goals.
- Be sure to have an idea of what you want the celebrity for your brand to do before reaching out to them - They may not be interested in investing time in something if the goal isn't clear or beneficial for both parties.
- Provide some visuals showcasing what partnered content might look like, as well as any reasons why this would tie into their needs.
- Have a couple of key messages prepared that you'd like covered during the promotion.
3. Organic Content Strategy
Organic Content Strategy Will Become A Priority For Marketers - we all know about limited attention spans. This is becoming more of a problem since there are so many new websites appearing online. So writing content that can catch the reader's attention and retain their intention will be rewarded highly.
Organic content is the foundation of any successful website. To make your site a success, you need to provide valuable and interesting information that will engage visitors and increase their interest in the products or services being sold. Here is how to write good organic content for your site:
- Know Your Audience
- Knowing who your target market is and what they're interested in means you can better craft an article around those topics that will be most relevant for them. This security showing personalised results may lead them to buy some of your products as well!
- Versatility Is Important
- A lot of SEO these days comes from linkbacks when other sites publish links to original articles because other people find it useful, so make sure you are writing content that can be useful and relatable for other sites to backlink to your site.
- Include Keywords in Your Title and Description
- This is important for SEO marketing, but it also helps users find what they are looking for.
- Use an Outline or Framework
- Readers will read a lot more if it's fun or exciting, so make sure you include things such as lists of "top 10 things or the best way to _______."
- Make sure you are marketing your brand/product somehow and include a call to action at the end so that they will want to know more about you!
- Separate your subjects with headers. Readers often scan your website to find what they are looking for, making sure it is clearly marked out with headers to make it easy to find the subject and read the information they need. Otherwise, they may miss the content and find it on your competitor's site.
4. Mobile marketing
Mobile marketing will continue to grow - over time, users have become more mobile-centric, so it's even more important now than ever before to ensure your marketing strategy not only includes but is integrative with the consumer's preferences, such as their passion for technology and ability to be dynamic on-the-go.
Mobile marketing is the future.
Marketing an app, for example? Already doing that? Great! Now you're already ahead of the game.
But what about other marketing strategies which need to change as well in order to be competitive in this ever-changing market? The rise of mobile technology has done more than just take sms'es away: it's changed how we connect with brands and products—and how they interact with us. It means consumer behaviour needs a reawakening; brands must rethink their approach so that they are able to thrive within these new dynamics or else risk getting left behind.
It's not enough anymore to think about converting consumers who will buy on your website exclusively. You have to also think about how visual your brand is on social media and other platforms, becoming almost omnipresent, so you don't get lost within the jungle of online brands.
5. Paid Advertising
Paid advertising will become increasingly more expensive - if you plan to use paid marketing channels, it's essential that marketing teams work with marketing agencies to strategise marketing plans based on cost-per-lead. This way, marketing teams can ensure they are not wasting valuable marketing budget dollars.
Companies need not fear the costly pay-per-click market. The cost for marketing has risen exponentially in recent years, so is it still worthwhile to consider paid advertising models?
Paid marketing's history and future are positive—it is worth the investment. In a world where people multitask with ease from their mobile devices, advertisers must keep pace with an always-on audience who wants immediate information about products or services. With consumers constantly changing course to new channels and platforms that work best for them, marketers have had to roll up their sleeves and get creative to reach customers in these newly emerging spaces online.
The good news is this: all of our efforts haven't been wasted by any means; we've just have an uphill battle.