SEO stands for Search Engine Optimisation and it is the process of altering a website’s metadata to let search engines understand what the website and pages are about. If this is done properly, the search engine will rank the website higher than other similar sites.
SEO (Search Engine Optimisation) works by utilising a language developed in a collaborative effort by the major search engines (Google, Bing, Yahoo!). It works by introducing this language to a website by adding and altering metatags to aid the search engines in understanding what the content of the website is about. When the search engine sees the quality of the content on the website, the search engine will rank the website accordingly.
The short answer is yes. Now for the long answer. SEO is a great investment for your business as in the long run your website will generate more traffic through SEO as opposed to paying for each click or running ads on Google and Facebook.
It depends on how competitive your industry is. If you trying to rank in a highly competitive industry it will take more time as it requires more comprehensive and in-depth SEO work. If you are in an industry with little to no competition, then your website would rank significantly faster.
There are many potential reasons why your website isn’t ranking. Here are just a few possible reasons:
- You don’t have SEO for your website. Currently, you shouldn’t just publish a website and hope it ranks on its own. Search engines are highly sophisticated computer systems, but they still rely on SEO to understand the content quality of a website.
- You recently got SEO. SEO needs time to work. Your website’s SEO is essentially building trust with search engines and building this trust can take time.
- Your website is in a highly competitive industry. Being in a highly competitive industry, your SEO Provider may need to work harder and therefore taking more time to get results and higher rankings.
We certainly hope not, we would all be out of a job if that was the case. If anything, SEO is more alive than ever with an estimated 576,000 websites being created every day. However, some of these websites will not be used by the average internet user and some of them will be taken down shortly after being created.
SEO is like treading water, once your where you want to be you need to work to stay there. If you stop SEO when you are ranking well, your ranking will start to drop. That is why you should continue SEO when you are ranking well.
Any ethical SEO analyst can not and will not guarantee high rankings. There is a slight game of chance when it comes to ranking for certain keywords.
In short, no. Generic keywords like “Lawyer” and “Accountant” are very competitive and costly to rank for. Instead what is recommended is to try and rank for more specific keywords such as a specialisation or a specific geographical area you operate in. Keywords like “Forensic Accountant in Wishaw” will be significantly easier to rank than “Glasgow Accountant”.
At Present the main search engines are Google, Bing and Yahoo. For the British search market, googles account for 92% of searches. Bing only accounts for 4.5% and Yahoo behind with only 1.7%. Google receives a huge majority of searches, especially in the UK. Google Accounts for 88% of Global searches too.
Web Design Faq
Web Design refers to the branch of design relating to websites. This is where we design websites to be displayed on the internet. Web Design includes aspects such as User Experience and Responsiveness.
Our Team work with you to create a plan for your site. From this, they will then create and build your website, using various software with which they are experts. This includes coding, overall design for the whole site, individual pages and uploading content such as text and images. This process applies to both creating a new website and improving on an already existing site.
Web Design incorporates a lot of elements that are difficult to learn, from coding to lots of different software and programs. Design aspects are included but there are several new design aspects you need to think about when designing a website such as loading speeds, responsiveness, and user experience. There are website builder sites you can use, but if you want a professional website build specially for your business we recommend working with a Web Design team. This is because they know the software and can likely build exactly what you’d like quickly and efficiently, while also making sure the website works seamlessly.
User Experience, commonly shortened to UX, is the experience a visitor to your site will have. You want to make it easy, and simple to follow. The best way to ensure this is to keep your website organised and not cluttered, have a clear menu section and make sure links and forms work. Also making sure it loads quickly is important.
Simply if a website takes too long to load, people will back out and find a different site. Google started using site speed as one of the factors it ranks websites on in 2010, and in a 2012 Google study, it showed that most smartphone users were only willing to wait up to 5 seconds for a site to load before finding a different one.
When we say responsiveness, we are referring to the websites ability to respond to the device that is being used to view the website. Computers, tablets and phones are all ways of viewing websites. The majority of people will use their phone to check websites so your website needs to be able to adapt so it is readable on a phone. This can involve changing the layout of your site, changing text size, and fixing formatting to make it all visible and easy to read. Marketive includes making your site responsive in all our web design packages.
There are 8 main types of websites or pages.
- Homepage - This is the main page for your website, and serves as the face of your company and brand. This page helps visitors move to different pages on your site.
- Magazine - A magazine website or page is dedicated mainly to articles. On this site, you would be posting or sharing articles, photos or videos. These are generally used as informational sites, but many sites feature their own magazine page, where they share articles relating to the industry.
- E-commerce - An E-commerce website is for online shopping. An e-commerce site is ideal for selling your products or services online.
- Blogs - Blog sites feature articles, photos and videos, and are often updated. Blogs tend to be more casual and personal than magazine sites. These are often included on company sites, this adds good quality content to their site and provides material for social media and email campaigns.
- Portfolio - A Portfolio website is where creative professionals can showcase their work on an online platform. These are generally used by artists, designers, writers and filmmakers, although any craft could have a portfolio website.
- Landing Pages - Landing pages are specifically created to drive visitors to take an action. These are generally made for marketing campaigns, however, the action can be anything from making a purchase to subscribing to your mailing list.
- Social Media - Social media sites such as Facebook, Instagram and Twitter are highly popular with around 2.77 billion users. As a business, you can set up pages for the business, with lots of useful tools on each site. It also provides a way of interacting with customers.
- Contact Page - A contact page is vital for every business. This provides visitors with the information to contact your business. Generally included are opening times, an address, phone number, email, and social media links. You might also include a contact form to make it simple for a visitor to get in touch.
Content Writing Faq
Content Writing is the process of writing content for websites. It involves planning, writing and editing for web content, and is typically used in marketing, blogs and articles. Although all text on your website is content, content writers can be used to write content for your site. Here at Marketive, the Content Writers will write engaging content for your requirements, and will also write for SEO purposes. This can increase your ranking on google, and increase customers.
SEO Content Writing is where content writers write while optimising content. This has the primary goal of improving a websites ranking position on Google. At Marketive our Content Writers can write engaging, quality content for your site, that is easy to read and understand, while also being optimised for SEO.
Content Writers write content for websites. The process they go through at Marketive is, research into the industry and business, Planning each section, Writing the content, Editing the content so it has no errors, Optimising it for search engine results by tweaking different parts, and Uploading it to the website.
Lead Generation Faq
Lead Generation is a marketing process. In this process, the aim is to stimulate and capture contacts (or Leads) with an interest in a certain product or service. This allows companies to nurture the leads until they are ready to buy, through email campaigns for instance.
First, you want to attract leads and get them to fill out a contact form. This is best done by offering an incentive, such as a 10% discount when they sign up. Once you have the contacts, you want to keep them interested and nurture them, through email campaigns or another contact campaign. The end goal is to convert them from a lead to a customer by convincing them to buy through your campaigns.
There are 7 main types of Lead Generation.
- Outbound - This type is commonly used, where you contact your leads via email or phone.
- Online - For this type, you drive traffic to your website, where can fill out a contact form. This is also very common.
- Paid 3rd Party - This is when you outsource or buy leads from lead generation agencies, list vendors and lead brokers.
- Events - Tradeshows, Business Breakfasts and invitational meetings are all events designed to let business generate leads. Some events such as fayres are more for selling, but can also help with leads too if you hand out business cards, or ask interested people if they would like to join a mailing list.
- Branding and Advertising - Sponsoring and advertising in media is also a form of lead generation, however, it is less direct. T gets your brand and company out there and increases brand recognition and knowledge of our business.
- Direct Mail - Using letters and leaflets to advertise your business in certain areas or prospective customers. This is used a lot by home improvement companies such as Roofing, Windows, Painting and Decorating and Gardeners, and also used during elections by every party.
- Referrals - This is where you generate leads through customers or partners referring new interested people to your business.
- PR - Generating leads through press releases, editorials or speaking at events.