In today’s society, it can be challenging to stand out. With so many companies and products vying for attention, it can seem like you’ll never break through the noise. But there are a few things that will help your brand or product get noticed. First, you must define your brand. This means determining what sets your product apart from others in the same category and ensuring that it is clear and consistent in every aspect of marketing and customer experience. Once you have defined your brand, it’s time to put together a tactical plan. Don’t be afraid to take risks or try new things, as long as they’re related to your brand and unique in their own way. Finally, remember that being noticed is great, but staying relevant is even better. Once you’ve succeeded at building awareness for your business, it’s time to sustain it through long-term marketing initiatives.