Make Marketing Easier with an SEO Tool
Have you wondered how you might get your website to rank better on Google? What you need is to employ some SEO strategies and get the right keywords on your page. How might you do that? Well, using an SEO tool is a great place to start. See if this POP might be for you in this Page Optimizer Pro review.
Track your SEO Score as you Type
Page Optimizer Pro is a great tool for anyone wanting to rank their page or blog on the Google search results, and you don’t have to be an SEO expert. If you want to test whether the content you’re writing is optimised for SEO, this is the tool for you.
So, what’s it all about? Page Optimizer Pro, or POP for short, offers a variety of different factors for you to consider when writing your content. Depending on how SEO savvy you are, it may be a surprise to learn that it’s not just keywords that count towards optimising your page. There are other terms and techniques that count towards your page getting seen.
We can categorise these into the options you can select when analysing your page. First, there’s the ‘Standard’ option for writing your keywords which you’ll want to do first. This will give you a breakdown on the estimated word count you’ll need to compete with other sites; the keywords you’ll need for your main heading, sub-headings, and main content. You can click the ‘check you work’ button to refresh the chrome extension and update it to your current work.
Next, there’s the ‘Advanced’ option which the team over at POP say is for people who are more confident in SEO strategies. ‘Advanced’ allows you to consider factors like LSI, Variations and Page Structure in more depth. I’ll go into further detail for both the ‘Standard’ and ‘Advanced’ options later in the article.
So, what’s POP like to use?
Using Page Optimizer Pro
Generating a breakdown for your page is a very simple process. You first create a project in POP and add a page to it. Then, you’ll have the option to select your main keyword. This can take some trial and error. You want something that gets the relevant search results on Google that will be similar to your site. Once you’ve got it, POP will then search through Google for this keyword and provide a list of competing websites that are related to the search term. You’ll then be able to select the top 10 you want as a reference for your SEO guide. Page Optimizer Pro will use these competitors more heavily in the ‘Advanced’ section. A list of LSI terms and Variations will also appear for your keyword. At the end of all this, POP will take some time to generate everything. They say it can take a few minutes but for me, it often just takes a few seconds.
Great, so now you have an SEO breakdown for your page with all the details on what you need to work on. You also get a ‘secret key’ for your specific page which is a code you need to be able to use the chrome extension. Once that’s copied across, you’re good to go.
Now, let’s look at what the process is like.
How Page Optimizer Pro Assesses your Pages
POP will give you a percentage score of your SEO progress as you go. With the percentage score, it’s solely based on getting the minimum number of keywords in each section. So, let’s say your H1 range is 2-4, your subheading range is 10-20, your main content range is 50-70, if you have the minimum number in each of these categories, you’ll get 100%, regardless of your word count. However, there will be an H1 term, the focus keyword, that you have to use.
If you get the required number of keywords, the chrome extension will still tell you that you need to reach the word count, but, as you get closer, it gives you some leeway and may tell you to keep it as is, even if you were 300 words off the original target, for example.
You also don’t have to use every important term that’s listed. The team over at POP have explained that it’s not the specific term that is the most significant but more so completing each section.
I find the guidelines in the ‘Standard’ strategy helpful and, for the most part, compatible with my page.My one issue with this section is that I’ve found that the H1 keyword requirements can be a bit redundant. It often requires a minimum number of terms that are variations of the main keyword, and it all ends up appearing a bit redundant. For example, you might need 3 terms that are variations of the keyword, ‘shoes near me’ to all appear in the title. So, as you’ll see for this blog, I have a hefty line for my H1 tag. This can be alleviated with ‘-’ or ‘|’, however.
Page Optimizer Pro Extension Tool
You can get the Page Optimizer Pro chrome extension when writing up your page. As a matter of fact, it’s what I’m using right now. First off, you can set the plugin to monitor either a Google document or the actual page on your website. This can be handy, especially because website editors can be a bit slower to navigate than just writing it out in a document.
Navigating the extension is easy enough. It hovers over your page and can be dragged where you wish. It opens as a drop down bar that you can minimise when you need to.
What I don’t like is that the page report doesn’t always sync up with the chrome extension. To explain, you have the summary on the POP site and you also have it on your chrome extension. When I’m working on the LSI, for example, the page report might tell me to increase the number of H2s by 4 but the plugin might say 3, or even that there are too many. In this case, the solution would be to rerun POP for an updated optimization score but this doesn’t always work, at least not right away.
Another problem that sometimes occurs is, when wanting to check my work, it will try to load but the animation will keep looping as the extension has essentially crashed. Then I have to restart it by closing the page and running the key again on the chrome extension. This isn’t too common an occurrence to really be detrimental to my opinion on POP, however, but it can be a slight nuisance.
Page Optimizer Pro also gives you a list of competitor titles for the same keyword and also related keywords for you to incorporate onto your page. For example, on this one I have ‘Page Optimizer Pro vs Surfer Seo’, ‘Page Optimizer Pro black friday’, ‘Page Optimizer Pro group buy’ etc.
Hey, looks like I managed to incorporate them onto my page, after all.
Different Approaches with POP
Within the ‘Standard’ section, you’ll get everything that I’ve been describing up unto this point. On POP you can also click on the ‘Advanced’ section which gives you more options. This includes changing your approach, which affects the recommendations that appear for your page. There’s ‘Regular’, ‘Conservative’, ‘Aggressive’ and ‘Hyper-Aggressive’. The latter two are what I’ve most frequently used for the final touches of page SEO. When you change your approach from ‘Regular’ to ‘Aggressive’ or ‘Hyper-Aggressive’, the chrome extension changes its format from displaying the content brief: all the keywords, divided into sections; to the signals on the page. These are: ‘Variations’, ‘LSI’, and ‘Page structure’. It isn’t clear how to change the chrome extension back to the content brief after this. I would have thought that the answer would be to change the approach back to ‘Regular’ but this doesn’t bring back the keyword sections, and the info on signals remain instead. It’s as if POP has decided that now you’ve chosen the more advanced features, you’re done with the content brief – at least in terms of the chrome extension. The overall content brief can still be viewed on the Page Optimizer Pro site, though.
The biggest problem here is that the secret key remains the same but the usage for said key changes. If there was a distinct secret key for the standard section and another for the advanced, this would be more helpful.
A variation is a vital term for your chosen keyword. They describe the different forms your keyword can take, such as the plural form, or the phrase broken down into its smaller components. For example, if my keyword is ‘adobe coupon code’, variations of that might be, ‘adobe’, ‘coupon’ and ‘code’. Variations can also be extremely close synonyms, in this case, it could be the specific software like ‘after effects’ or ‘premiere’.
The variations are there to prevent you from having an oversaturated keyword throughout your page. The folks at Page optimizer Pro are pretty clear on the fact they’re not ranked as other keywords. The variations are also not created by them and are extracted from Google. In light of this, they recommend not deleting any of the variations from the list unless it’s very necessary. For example, if an irrelevant number or symbol was included in the list. You can also add variations in that you think are important but avoid other competitor names.
LSI, or latent semantic indexing, describes keywords that are related to your page’s main keyword. They effectively give Google more context and a better understanding of the word you’re writing about. For example if you’re writing about an Apple product, Google needs to know whether you mean the fruit or the brand. So things like, ‘phone’, ‘iTunes’, ‘call’, ‘apps’ are all indicators of what you’re talking about.
The page structure considers elements such as; the number of heading tags you use, like H1 or H2; the number of anchor text tags you use, these are words with an embedded link attached to them;
I find that anchor text tags can be a bit arbitrary because you’re only going to have as many as makes sense to the page. You can’t have loads of words just linking to anything. Alternatively, you may include more than is recommended because you’ve deemed it will better improve the user experience on your page. What I’m getting at here is that this kind of term seems too subjective and relative to really have a recommendation attached to it.
The Page Optimization Pro team even has a handy, ‘frequently asked questions’ section that explains some of these concepts too, if you’re interested.
The content brief is what you’ll first see when plugging in a page to be assessed by Page Optimizer Pro. It’s the main component of the ‘Standard’ strategy. You’ll see a summary of your page with the main keyword, recommended word count, number of subheadings to use, and your optimization score.
Further down, you’ll find each section that the content brief lays out for you. This includes the Page title – your H1 tag; the subheadings – H2, H3 tags; the main content; page structure; competitor titles; related keywords; and lastly, related questions – this includes questions people might ask when searching for the keyword.
The content brief is a simplified version of the breakdown and the decisions on signals have been made for you. It’s a great tool if you aren’t too familiar with the SEO world and are happy to use the recommendations provided by POP.
When you click on the Advanced section on your POP project, you’ll be able to change things so that you can play with how signals are treated on your page. What are signals? The signals on POP are the different factors such as LSI and variations that Google uses to rank your page.
You have a bit more freedom when it comes to writing with the Advanced section of Page Optimizer Pro. They will display recommendations such as, increase your number of H2 variations by 1 but will not dictate which specific term you should increase. This can also be a bit jarring when you use the chrome extension for the ‘Advanced’ strategies for the first time. You wonder to yourself, “where on earth has everything gone?”
POP offers 3 different packages that you can get with them. Their Basic package is currently $20/month. With this you get 12 reports per month (each time you analyse or create a page), with an additional cost for each new report. For someone writing multiple pages each week, this isn’t going to be enough and you may find the extra costs adding up. If you’re just wanting to optimize your blog or single website, this will likely be fine for you. You also get a 7 day free trial to test it out.
Their next package, Premium, gives you 25 reports a month for $30. Again, if you’re actively writing up websites, this likely won’t be enough, and there’s no free trial with this one.
Finally, you get the Unlimited package for $39/month, which you can choose to pay monthly or annually. This is going to be ideal for those frequently writing up websites.
With some competitors starting at $100 per month, the team at Page Optimizer Pro offer a great deal for SEO beginners and enthusiasts alike.
Final thoughts on Page optimizer pro
Page Optimizer Pro is very easy to use. It has a clear layout, and navigating between the tabs and different options is a simple task.
Using the chrome extension is a mostly smooth experience. It can crash from time to time or be a bit laggy. However, checking your work is usually very responsive and quick, and its layout makes it easy to scroll through and everything is clearly identifiable.
My biggest qualm is with the secret key and trusting that the information from the site is being consistently translated across. I also think there should be a clearer distinction between ‘Standard’ and ‘Advanced’ SEO work with regards to the secret key. It would be helpful if there were separate keys for these two approaches on the same page.
Overall, however, for anyone who is new to SEO or those with some experience, this is definitely a tool that you’ll want to make use of to boost your page rankings on Google.