SEO Agency Edinburgh Edinburgh SEO
Edinburgh SEO Specialist
SEO - Why Might I Need It?
In Edinburgh, starting a business could be harder than expected. Whether you are starting a new business or already have an established one, Marketive wants to help your company's website get on the front page of search engines with our help from the SEO team.
Well-crafted SEO brings in more customers, meaning more potential sales for your business.
Want to bring on more clients for your business? With our expert SEO services, you can make your brand more discoverable to the right people. Whether you specialise in media or painting and decorating, SEO is necessary for you.
You won’t have to rely solely on paid adverts on social media for your marketing strategy.
Would you like to see your established business do better in search rankings? Maybe the reach of your social media isn’t where you’d like it to be?
SEO can help you stay in the game and compete against other businesses.
Considering the options on marketing your blog?
By working with us, you’ll enhance the reach of your blog and therefore impact more people with your content.
Why not make this your year to grow to your full potential?
Craft your new Website with SEO
You can get an SEO Audit for free here at Marketive.
We’ll have a look at your site and see what might need worked on, ensuring you can get that spot at the top of the search results.
Outrank Your Competitor’s Website With Our SEO
As you start a new business and build its website, you will notice a lot of competitors on search engines. Your website might sit on a different page and your competitors’ site will be sitting on the front page of Google. We want to change that.
We want your website to sit on the front page. This means you could be outranking your business competitors in the long term. You will see a sizeable difference after our SEO team gets to work for your website.
Expert SEO could be the service you require to get your website from the bottom to the top.
So, what is SEO?
SEO is one of the most current and high-demanded services for online success
What We Do With The SEO Services
SEO is short for Search Engine Optimisation. This means enhancing the content on your page so that it appeals to queries being searched for online. Our SEO team is trained in bringing the best out of our clients’ business websites.
Starting with our director, we will discuss with you your plans for your business website. Then our design and content team will begin writing up the new content. During this process our SEO team will begin optimising your website and HTML.
SEO is a tricky process which is why our SEO team is fully equipped to handle any issues or problems your current website might have, and they will be able to fix the issues and sort them.
Below is a detailed step-by-step guide to our SEO process.
Our SEO Edinburgh Process
Introductory Review Of SEO Services
At the start of the process, we will take a look at your page and give suggestions on any improvements you can make. We can target the ranking of your site on a local level, across the UK or worldwide, depending on your goals for your business.
A potential outlet for your site is to rank on the Google My Business section, so we can build up your domain authority to make you eligible. This would place your site amongst the selected group of businesses that Google recommends based on your location, relevant to each search.
Keyword-Driven Website Content Requirements
After that, we’ll inspect the page speed. We’ll check sitemaps, robot.txt and if verify that your SSL certificate is installed, this will help set up your website with a secure canonical URL.
You may be wondering what is a canonical URL? This is a singular URL for a webpage that will be redirected to if you put in a slightly different version of that URL. For example, Marketive makes sure a pages Https version is the canonical URL and if you type the same page in with HTTP or www. It will redirect to the HTTPS version to avoid duplicate content and unnecessary extra pages on your site.
We’ll also ensure you have analytic tools set up.
Other aspects include: ensuring the content length and keywords are appropriate on how you’d like to rank, and so on.
On Page Optimisation Results That Work
Then, we’ll check the speed of your page. This is among one of the many factors that Google ranks for. We’ll also check if you’re using sitemaps, robot.txt, and if your SSL certificate is installed. It’s important to have analytic tools set up for your website too and we’ll make sure this is all up and running.
We’ll check that the length of the content and the keywords used are suitable for your desired area of ranking.
Backlinks to Build Relevance and Authority
Backlinking is a method we use that is an important component of SEO as it has been the number one main ranking factor on Google for several years.
With backlinks, we find websites related to your own and create links from to them to your site. A number of quality and relevant backlinks indicates to search engines the importance of your page. This gives you a better presence online and you’ll thus have better domain authority.
We break this down into the E.A.T acronym, Expertise, Authoritativeness and Trustworthiness. Lastly, we can also build citations which help in promoting your Google My Business listings.
Monitor our Progress With Our SEO Services
At the end of all the SEO work, we will monitor your website and review our impact. During this time, we will leave the site to perform and analyse the results after 30 days for the major changes, or around 1-2 weeks for the smaller ones.
We’ll then have a complete picture on the success of the site after our SEO work and the improvement on its ranking.
Edinburgh SEO Specialist
As Scotland’s capital, Edinburgh sees a lot of new and established businesses online. This is why it can be a tough ask to get your website and business the much-needed customers it will need to be successful.
At Marketive, our SEO team is prepared to take on your website and business challenges to get it to the top of the search listings. After using our premium SEO services, your Edinburgh business could see high results within days.
Marketing and SEO are important for your business and that's why here at Marketive we are ready to take on the challenge head on for your business.
Benefits of SEO
Our SEO services could be the thing your business website needs to push it to the top. SEO could also mean more business for your social media outlets as well as your website. SEO drives in more traffic to your site that’s of better quality. This is because the new visitors you receive will be actively searching for your product and thus are more likely to purchase from your business.
In Edinburgh we will work with your business to ensure maximum marketing is being done. Digital marketing is a top priority for a company so we make it our goal to reach new limits for your company website.
Results can be seen after a few days after using our service and you will notice only the best results.
Does My Company Require This SEO Service?
All companies require the use of SEO. It is like a digital art form.
Every step of SEO is needed to maximise full capacity of search engines. Bringing your company website from the bottom of Google, to the front page of that search.
For example; Your company sells chairs. Customers searching for a certain type of product such as, ‘leather chair’ will search for this online. Your company doesn’t show up on the first page.
Our SEO job will make it so that your page comes up on the first page of google which new customers will see and therefore view. It could bring in a lot more sales for your company’s benefit.
Reasoning behind SEO
Search Engine Optimization
Why do we need to use SEO? Well, every search engine uses a tool called crawler bots. These bots gather information from various sites and collate the information into an index.
Algorithms are installed to scan through all the pages. They look for hundreds of different signals and factors. Google, in particular, analyse pages for over 200 distinct signals. Not all of these are known, but we do know some of them. These factors and signals are what determines where a page ranks within the list of search results.
There are many different factors such as Domain Authority, Readability, Mobile Friendliness, Content Quality and Content Optimisation. Then there are additional factors such as keywords and relevance to the search term. Our team at Marketive are here to help you cater to these factors and signals through optimisation.
Do you have a site that you would like to see perform better? Maybe you feel your sales could or customer intake could be increased?
We sympathise that digital marketing can be a difficult task. That’s why our team is here to help. We specialise in elevating websites to the front page of any search engine.
Your problem can be solved with the help of our SEO services. Here at Marketive, we’ll help you achieve your goals. We will use our knowledge of SEO along with Premium Tools to enhance your website. We’ll take a look at any aspects that might be affecting your ranking, and help you improve upon them. You can count on us to be the solution to your SEO needs online.
Request SEO for your Edinburgh Business
If you want to start improving your business site today, then we would love to work with you and provide our SEO services. Whether you’re a social media-based company, a local roofer, you name it, SEO can work for you. Don’t hesitate to contact us if you have any questions about Edinburgh SEO and how he can help your company.
Our highly skilled SEO analysts will work tirelessly to create and uplift your website. Each task and project in Edinburgh will be dealt with professionally and our SEO department will make sure your company is reaching new heights on Google. Every venture brings new modern-day challenges for our SEO members, making them work harder to achieve these goals.
We aren’t only SEO Edinburgh – we provide SEO Scotland across different cities. Our complete list of services can be accessed on our site, or you can get in touch if you have any inquiries.
We offer Web Design Services alongside SEO. If you’re looking for a website for your company or you’d like your current site to be re-designed, look no further than Marketive Web Design. We have a team of professional designers, ready to assist you in your endeavours. You can check out our Web Design Edinburgh page for more information. We provide web design for other cities in Scotland too. You can see our full-service list or get in touch and we’ll be there to help.
We also offer a Content Writing service to help boost your website. You can check the page for more information.
We also offer Graphic Design Services covering many different services from branding and logos, to printed media such as business cards and leaflets and even elements for your website. You can check the service page for more information or get in touch.