SEO Your Business

Search engine Optimization (SEO) is the most powerful strategy for getting your site ranked higher on search engines like Google, Yahoo! and Bing. All businesses should take advantage of the benefits of SEO because it may lead to increased traffic, increased revenue and increased customer loyalty.

Glasgow SEO

SEO

Optimize your Website to meet your Business Target with Search Engine Optimization Glasgow

SEO is the process of presenting the content on your website in a way that makes it more visible in the relevant search results. Marketive offer your full SEO requirements in Glasgow.

SEO stands for search engine optimisation. This entails optimising your website to be better understood by search engines like Google, and in turn, appearing more frequently and nearer the top of the list of results.

All search engines use crawler bots. These bots collect information on different web pages and collate the information into an index.  Algorithms are set in place to scan through all the pages. These algorithms look for hundreds of different signals and factors. There are over 200 signals that Google analyses pages for. No one knows what all of the signals are, but we do know a few of them. These factors and signals are what determines the pages ranking place for a search result. There are many different factors such as Domain Authority, Readability, Mobile Friendliness, Content Quality and Content Optimisation. Then there are additional factors such as keywords and relevance to the search query. Our team at Marketive are here to help you cater to these factors and signals through optimisation.

Search Engine Optimisation, or SEO, is the best method of increasing website traffic. This won’t just be any website traffic, it will also be a better quality of traffic. SEO will help boost your website, so people searching online for the service, product or solution you offer, will be more likely to see your business. This is an organic way to increase traffic, as it isn’t through paid adverts, but through an SEO service that will help over a long time.

If you are looking for a new site, or have only recently created created your company site you may be wondering what can Marketive do to first start getting web traffic for your site? Search engines will first analyse your websites in a process known as crawling. They will then select the pages to feature on their search results and add them in a process known as indexing. Marketive can as part of our SEO service create the documents necessary for crawling and indexing your website and upload them to Google to allow both processes to happen.

Marketive is happy to work with any type of companies or businesses. Please get in touch with us if you have any questions or enquiries.

Small Businesses

SEO can help you receive more customers. It can also help increase exposure to your brand, products and services in a natural way, without paid adverts.

Established Companies

SEO can increase your ranking on search engine results and help you stand out from your competitors, and reach new customers.

Start-up Companies

SEO can give your new business a great boost. By helping you stand out from competitors and getting your brand known in your target area.

SEO Glasgow The Process behind Improving your Business Website through Optimisation and Content

Here at Marketive, we have a tried and tested way of enhancing your website, for SEO in Glasgow. Below you will see a brief description of the stages we go through. However there is a lot of work involved in every stage, all based around helping your business meet your target. We use Premium Tools through all the stages, which help us to enhance your website.

Analyse and Discuss Changes

We analyse what needs to be changed on your website, we run a SEO audit and advise you of any changes we suggest. Depending on your goals, we can target ranking for local, national or worldwide, along with building up your domain authority, and seeing if we can rank you on the Google My Business section. This is the selected group of businesses google brings up based on your location that is relevant to your search.

Keywords and Competitors

We then look more into keywords you want to rank for and find the best relevant keywords to also use in the content. We also analyse your competitors’ websites. This is so we can see what they are doing, and what keywords they are using, which helps us better direct the content to help you rank against your competitors.

On-Page Optimisation

During this section we will check for page speed. We will check sitemaps and robot.txt, if your SSL certificate is installed and if your analytic tools are set up. Also we check your content length and keywords are appropriate on how you would like to rank, among a list of other jobs.

Backlinks To Build Relevance and Authority

Backlinking is where we find sites related to your website which can link back to your website. Google looks for backlinks as these show relevance to Google. They are also great for building your domain authority, and improving your Expertise, Authoritativeness and Trustworthiness. At this stage we can also build citations, which help improve your Google My Business Listings.

Monitor the Impact of Changes

After all the SEO has been carried out, we will then monitor your site. We will leave it and then monitor the results after 30 days for big changes, or around one or two weeks for smaller changes. This is where we can see exactly how the website has shaped up and how the ranking has improved. We will monitor the keyword position and chart the movement.

FAQ

Search Engine Optimization (SEO) is the action of optimizing a site to rank higher in search engine results. SEO can be done through many different techniques, including link building and social media marketing.

Ways that websites can rank higher in search engine results include: on-page SEO wherein content matched with relevant keywords and structures are used; keyword analysis and crafting of the meta title and meta description tags and header tags for each page; backlink acquisition through strong anchor texts or strong contact pages posts; creation or improvement of quality original content over linking to similar sites for irrelevant information; development of high authority social media page such as Facebook, Twitter, Pinterest, LinkedIn, etc.

Google wants to show the most relevant and useful content at the top of search engine results pages. Search engines rank webpages by trying to identify as many as keywords as they can, and matching those keywords with each webpage’s content. Then the search engine decides which page is best suited for a given keyword.

Some very basic SEO techniques would be to use keywords in your written content that resemble closely to your business or product.

Add some internal links to your site.

Make sure your website is loading fast.

Write content that people want to read.

Find similar businesses or web pages and ask them to link to your website.

NO! 

We would love to give it away for free, but like any business we have staff to pay and costs to run our service.

If you require professional advice or need any content created for your business then Marketive offer services starting at £250 – £5,000 per month.

SEO ensures your business is easily found online. If you can’t be found on Google, no one will find you! The benefits of good search engine optimization are four-fold:

• You improve your website’s traffic ranking in search engines, making it easier for people to find your website. 

• You increase your chances of increased monthly revenue because more visitors equals more revenue.

• You win trust with potential customers by showing them that they can trust you by knowing where you rank regarding important websites such as Google Maps.

You should use SEO when you want increased traffic to your website.

If you’re looking for more traffic to your website, it may be time for some basic search engine optimization (SEO). That way, people will find your webpage when searching on Google or other search engines.

Glasgow is a port city on the River Clyde in Scotland’s western Lowlands. It’s famed for its Victorian and art nouveau architecture, a rich legacy of the city’s 18th–20th-century prosperity due to trade and shipbuilding. Today it’s a national cultural hub, home to institutions including the Scottish Opera, Scottish Ballet and National Theatre of Scotland, as well as acclaimed museums and a thriving music scene. ― Google

Glasgow neighbourhoods

Merchant City, Townhead, Castlemilk, Anderston, Cranhill, Ruchill, Hyndland, Calton, Dalmarnock, Robroyston, Hogganfield, Port Dundas, Gallowgate, Barlanark, Haghill, Kelvinbridge, Cowcaddens, Tradeston, Summerston, Garrowhill, Blackhill, Priesthill, Blairdardie, Broomhouse, Royston, Craigend, Camlachie, Cessnock, Barmulloch, Germiston, Kennishead, Queenslie, Linthouse, North Kelvinside, Hutchesontown, Lilybank, Parkhouse, South Nitshill, Kelvinhaugh, Barrachnie, Southside Central, Woodlands, Plantation, Eglinton Toll, Halfway, Newbank, Kingston, Carmunnock Clarkston, Wellhouse, Springhill, Hillpark

Whats on in Glasgow

Get your SEO up to date with Marketive

Are you ready for better SEO?

Our SEO services will help you rank higher and increase traffic to your site. We use up-to-date techniques that work with Google’s algorithm updates, so we can ensure your site is always ranking at its best. With our expertise, you won’t have to worry about ever losing out on potential customers again!

You don’t have time to keep up with all the latest changes in SEO, but it doesn’t matter because we do! Let us take care of everything from keyword research and link building to content creation and social media marketing. Your business deserves a high ranking – let us make it happen for you today!

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